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"Pricing Real Estate Competitively"
A New 3 Hour - Class for
Your Area
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Resource:
A Class Condensed from
the book "Untold Secrets - How the Real Estate Market Really Work - Price/Value,"
published February,
2007 Pricing Real Estate Competitively is a new paradigm for
determining the price and value of any property based on the reality that
“Today’s Competition Determines Today’s Value.” This time tested
method is much quicker, easier, more logical, and convincing than ordinary
appraisal valuation methods. You will learn how to choose comps, adjust for
differences, determine the competitive market value, select the
pricing strategy to position any property to be competitive in today’s market,
and convince the seller of its validity. Pricing right in the first place is in
everyone’s best interest. This is the MUST ATTEND class of the year!
Special Note: The
CPS Professional Designation will be offered to all students attending this
class. |
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Class Outline: (Power Point
Presentation)
How the Real Estate Market Really Works
– Buyers shop competitively
– Today’s competition determines today’s value
– All properties speak for themselves
•How Price and Value Really Works
– How much is your property worth?
– Price and value
•How to Define and Locate Today’s Competition
– Buyer’s wants, needs, and limitations
– Searching the buyer’s shopping area
– Source and selection of competitors
•Definition of Today’s Competitive Market Value
– Demonstrations
- Methods of Determining the Asking Price |
Identifying and Adjusting for
Differences
– Identifying objective factors
– Adjusting for objective factors
– Identifying subjective factors
– Using a rating system as a tool
– Adjusting for subjective factors
•How to Determine the Competitive Market Value
– Basic math (Excel wks demo)
– Worksheet (Excel wks demo)
•Choosing Your Pricing Strategy
– Pricing strategy choices
– Window of opportunity
– Benefits of Competitive Pricing
– Making your decision wisely
•Listing Presentation Supplement
•Review
•Reference Sources |
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Allen F. Hainge |
"This is invaluable information for pricing and valuing real estate in today's
market. Buyers and sellers will get a valuable education that will help them buy
and sell real estate, and this book ought to be required reading for all real
estate agents, experienced and newcomers alike. -
Allen F. Hainge, Certified Residential Specialist, Founder, The Allen F. Hainge
CyberStars(R). |
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Dave Beson |
"You own this category in my mind. Thanks for leading the way."
Dave Beson, International Speaker, Founder, Life Success Systems, leading
industry expert on real estate subjects.
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